Twojeys at PFW SS26
Brand Experience
Paris
2025
At WRKS Agency & Studio, we transform spaces to elevate brands. Our collaboration with Twojeys for Paris Fashion Week SS26 exemplifies this approach, showcasing our ability to create immersive experiences that foster genuine connections.
Twojeys, the Barcelona-based men's jewelry brand valued at nearly $22 million, tasked us with making a statement at PFW. Our challenge: transform a vintage suit store on Rue de Turenne into a space that would showcase their latest collection and embody their brand ethos.
Leveraging our in-house design expertise and workshop capabilities, we created an immersive 'living room' concept. This space seamlessly blended Parisian charm with contemporary design, featuring custom fixtures, thoughtful lighting, and intimate conversation areas.
Key to our design was facilitating meaningful interactions between Twojeys and their audience. The carefully crafted environment encouraged visitors to engage with the brand on a deeper level, discussing craftsmanship, design inspiration, and the future of men's jewelry.
Our transformation extended to the exterior, with an eye-catching facade that drew attention on the bustling street. This comprehensive approach - from interior design to exterior allure - helped position Twojeys not just as a jewelry brand, but as a lifestyle choice for the modern man.
This project underscores WRKS' ability to deliver design solutions that go beyond aesthetics. By creating an environment that facilitated meaningful conversations, we helped Twojeys make a lasting impression at Paris Fashion Week, demonstrating our commitment to unleashing the potential of brands through innovative, purposeful design.
Agency scope:
Design, production & installation.
